The British band ColdPlay's app, available for Android and iOS devices, seeks to promote social and environmental awareness among the public.
Music and sustainability come together thanks to the environmental commitments presented by the British band Coldplay.
The band is committed to making the Music of the Spheres Tour as sustainable and low-carbon as possible, under three key principles: reduce, reinvent and restore.
The app will allow fans to plan sustainable, low-carbon travel routes to get to and from Coldplay concerts. As explained, the platform will "measure the total carbon emissions of fan travel so that the band can reduce these impacts through high-quality, nature-based solutions such as reforestation and soil regeneration."
In addition, those who choose these eco-friendly trips will be rewarded with a discount code to purchase official merchandise inside the show. Notably, the app will also host Coldplay-themed games, AR experiences, exclusive behind-the-scenes content and a live audio stream of an upcoming European tour date.
By: Oranshnote
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