It's a figure that seems to be on the minds of the entire industry when it comes to streaming.
In February 2021, during Spotify's 'Stream On' event, the company confirmed that its platform was receiving more than 60,000 new tracks every day on its platform. Since then the phrase has been repeated by various media and industry figures.
Former Billboard editor Bill Weder discusses in his weekly newsletter why this figure of 60,000 tracks a day is misleading.
Is Spotify lying?
It's not what Weder, or this media outlet, is implying, but one would have to look at the figures more closely to understand why there is so much talk of "60,000 tracks a day" and the key question is to understand what is meant by a "track" or uploaded track. Werde cites the site EveryNoise.com, which pulls data from Spotify using its API to see uploads by week, genre and country. Included in these lists, for example, are a very high number of classical recordings. Is the 19th version of a Beethoven composition on Spotify a new upload? Is it a remastered version? Both are technically an upload, but do they really represent competition for a new release?
By: Oranshnote
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