West's 2012 album is named after his own mother. "In a seamless alignment between Ye's creative platforms, the new images bring together the multidisciplinary artist's past and future," reads the press release. "Ye's childhood photos have been updated to inlay pieces from the upcoming creative exploration Yeezy Gap Engineered by Balenciaga."
"Donda" managed to impress the press and the public to such an extent that it became, by the time of its release, the album with the highest number of plays on Spotify worldwide in its first 24 hours of life.